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He's not a hero. He's not a villain. He's a bunny with a grenade shaker and nothing left to lose. Introducing SNEAK ACTION HEROES - our tribute to your favourite explosion-outrunning, roundhouse-kicking, never-need-to-reload heroes. Sip our new flavour First Blood Fruit from the Grenade Shaker, get tatted up and kit yourself out with a clean white t-shirt… it won’t be that way by the end of the movie, trust us. Dropping Friday 31st July.
FIRST BLOOD FRUIT ENERGY
The first rule of First Blood Fruit? Always, ALWAYS talk about First Blood Fruit. It’s actually sort of hard to keep quiet about. This distinct cranberry, mango and orange flavour hits like your favourite action hero right before he rips off his white vest. Deploy responsibly.
THIRST BLOOD FRUIT HYDRATE
Even action heroes need to rehydrate (usually between explosions). Thirst Blood Fruit is the caffeine-free sidekick to First Blood Fruit - the same cranberry, mango and orange flavour, the same never-say-die attitude, just without the caffeine. This one’s for the training montage moments as well as the big finale.
GRENADE SHAKER
Yes, it’s a shaker shaped like a grenade. Look, the campaign is called Action Heroes - subtlety wasn’t really in the brief for this one.
MERCH
Early access tee
Every action hero needs a white tee - the perfect blank canvas for dirt, grime and a variety of bodily fluids as the movie progresses.
Headband
They complete the look for anyone about to dive out of a helicopter into a pit of vipers, wrestle a shark and take out some henchmen.
Tattoo pack
Channel your inner action hero without the blood, sweat and tears.